At any given time of the day or night, considering all the different time zones in the world, you will find 700 thousand-plus people on Facebook and almost 200 thousand people tweeting away on Twitter per MINUTE! Twitter and Facebook are free social media platforms that used sensibly and often can help both individuals and business owners stay in the current stream of life. 800 million people peruse Facebook and most of those are advertising and enhancing their businesses by keeping a current profile and daily updating. New clients and customers are found, as well as groups with common interests and old friends and schoolmates who have been out of touch before the advent of Facebook. The benefits of keeping and maintaining a current profile record on social media sites are many and varied. You can be found by old friends, family, reunion committees, potential customers, and just browsers. The downside that you could be found by scammers and kooks needs to be considered also, and safeguards can be put in place somewhat with certain applications to at least make sure a contact is human. Human kooks are something else; there are always a few. If you want to promote yourself or your business, via an online marketing campaign, on Facebook, Google or Twitter, here are some tips:
- Expand to other social media as they become popular. Pinterest, LinkedIn and YouTube are helpful.
- Develop a community around your products and services
- Establish your business as an industry leader in your market where potential customers can identify your company with your market.
- Make updates and daily blogs if possible.
- Make landing page of your website or homepage of Facebook, interesting and easy to read.
- Make daily comments on twitter and respond to others.

