The Online Marketing Benefits in a Social Profile

At any given time of the day or night, considering all the different time zones in the world, you will find 700 thousand-plus people on Facebook and almost 200 thousand people tweeting away on Twitter per MINUTE!  Twitter and Facebook are free social media platforms that used sensibly and often can help both individuals and business owners stay in the current stream of life. 800 million people peruse Facebook and most of those are advertising and enhancing their businesses by keeping a current profile and daily updating. New clients and customers are found, as well as groups with common interests and old friends and schoolmates who have been out of touch before the advent of Facebook. The benefits of keeping and maintaining a current profile record on social media sites are many and varied. You can be found by old friends, family, reunion committees, potential customers, and just browsers.  The downside that you could be found by scammers and kooks needs to be considered also, and safeguards can be put in place somewhat with certain applications to at least make sure a contact is human.  Human kooks are something else; there are always a few. If you want to promote yourself or your business, via an online marketing campaign, on Facebook, Google or Twitter, here are some tips:

  • Expand to other social media as they become popular.  Pinterest, LinkedIn and YouTube are helpful.
  • Develop a community around your products and services
  • Establish your business as an industry leader in your market where potential customers can identify your company with your market.
  • Make updates and daily blogs if possible.
  • Make landing page of your website or homepage of Facebook, interesting and easy to read.
  • Make daily comments on twitter and respond to others.
All genders and age groups have now gone social.  Whether sharing pictures, communications or business, it has made connection easier.  Even retired seniors, who still resist technology have embraced keeping in touch with grandkids on Skype and Facebook.  You can still maintain privacy and be social also with a mere click of the “off” button, or a flip of a lid.

The Benefits of using a blog for your business

Blogs support just about any type of content and getting content to your audience is the foundation of any digital marketing strategy.  It should be clear, or perhaps will become clear as you dive deeper into an online marketing strategy, that Google favors content-rich websites that contribute to discussion and serve to educate their audience. There are several blogging platforms available, most of which are free, but we always recommend the free and opensource wordpress blogging platform.  If you’re engaging a Saskatoon Web Design firm to redesign your business website, we’d encourage you to at least inquire as to whether or not they’re able to design your website on a wordpress platform.  A website designed on a wordpress platform can act as a perfect foundation from which to begin your blogging campaign because wordpress is designed for that specific purpose.  Other benefits to wordpress include:

  • The largest development community of any content management system available
  • A dedicated team of professional coders continually improving the wordpress code-base
  • A very professional and reasonable design community able to facilitate any wordpress integration
  • A hosting environment agnostic platform.
If you’re interested to learning what wordpress can do for you and your business, feel free to contact a RawkMedia Creative Consultant today!

Preston Early Learning Center

Project Brief

Preston Early Learning Center successfully creates high quality early learning and child care experiences by striving for excellence on a daily basis.

Ultimate Power Duo

Project Brief

The Ultimate Power Duo is one of Saskatoon’s up and coming rock bands.  Their website is a flash based, media driven design including an mp3 player and news management module.

You’ve got questions, Quora’s got answers!

Quora logoWe’re a web design company and as such, we have a lot of answers… but not all the answers.  We often turn to Quora when we have questions… not necessarily Web Design questions, any questions in general.  What is Quora?  Founded in 2009, by two former Facebook employees, Quora launched on June 21, 2010. Quora is a lot like yahoo answers except it’s a community for questions and answers, rather than a visit, answer, leave type of environment.  Answering questions is turned into more of a competition and, with the introduction of game mechanics, is the root of the motivation factor for answering questions. About Quora

How Do you get started?

Quora maintains a pretty comprehensive Help section with official guidelines for using the website.  The most important thing to do in the beginning is to determine your interests (what you’d like to learn about) and set up a good feed based on your interests. Once you’ve done so, your activity feed will appear each time you visit the home page and your learning experience/site interaction will begin to be tailored to your interests. Quora suggests following and searching for topics, people and questions when starting out. When you follow a particular topic, any questions and answers tagged with that topic will appear in your feed; the same also applies to people. Quora also has an iOS app for your IPhone, which helps you follow your Q&A sessions from anywhere!